Preface The growth of AI chatbots has transformed sectors worldwide, including client assistance to online shopping and beyond. As we enter the coming year, AI virtual assistant innovation is expected to advance to a new level, integrating advanced innovations to provide per

    Opening Remarks In modern rapidly changing corporate environment, maintaining an edge of the rivals is essential. Market research has always been a core approach for achieving a market edge, but the advent of Artificial Intelligence (AI) has transformed this process. AI-po

    Introduction Social media marketing is evolving dramatically in the last few years, shaped by shifts in innovation, consumer actions, and corporate demands. One of the most significant shifts in the marketing landscape is the rise of AI technologies. AI’s capability to r